SEO has witnessed a great change over the past few years. Those in the digital marketing field specialized in providing search engine optimization services know how drastically search engine algorithm changes and how deeply it impacts the ranking of the businesses. Moreover, search engine giants like Google have started to revise their ranking format by adding new features.
For those relying on Black Hat SEO techniques, the coming years are going to be very tough as search engines are becoming intolerant towards such website who use these tactics. So, if you wish not to get your business website blacklisted, here are some expert advice from SEO expert in Indore on how to do SEO in 2019 and drive more traffic online.
Target Keywords with Low competition
Keyword plays a significant role in ranking a business page high on SERP. Choosing the right keyword is essential to obtain a positive or desired SEO result. While looking for keywords, businesses, usually the ones that are new go for high volume keywords. The problem that lies with ranking for such high volume keywords is that there is already a tough ranking race going on which makes it even tougher to compete. The experts always advise going for keywords which have low search volume and lower competition.
The trick here is, first get the Google to recognize you for low ranking keywords and attract backlinks. This will make it easier for you to rank for high volume keywords.
Go for On-Page optimization
If you have started a business recently or planned to have a business website, it is better to focus on On-page SEO initially. Given how effective Off-page SEO is in ranking a page on SERP, you might feel intimidated to incorporate it into your SEO. But before you start off with creating backlinks or boosting your webpage on social media, it is essential to have your website optimized for SEO. To do so, expert search engine optimization services providers suggest creating useable content and uploading it on the website. Consider incorporating visuals, and videos when producing content for your users. Nowadays, people do not prefer reading long texts; instead, they go for content forms which they can consume in lesser time. But having said that, make sure that the content you create is precise, informative and detailed.
Get Quality Backlinks
Building Backlinks is still the most useful step in ranking any business on SERP. But having said so, no business owner should overlook the importance of quality content. While you invest your time in creating backlinks, do not ignore quality content.
Be Present on every Social Network
Those with the wish to rank on top of the SERP must be present across online platforms. Social media platforms like Facebook, Instagram, twitter present an easy & ready platform to connect with the target audience. These platforms offer a ready market for businesses to present themselves in front of the people. By building engaging social media profiles and constantly publishing user relevant posts, businesses can attract their target audience.